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Schema for Small Business SEO & Website Optimization

Small businesses are usually local businesses. They face challenges in marketing and optimizing their websites for better exposure in the search engines. Fortunately, with Schema and website optimization, you get your business on “the map” and encourage the search engines to rank your business higher in the results. In order to take advantage of this website optimization technique, you need to make sure when you implement schema onto a website that your contact information and business’ geographic are correctly listed in your website. Schema.org provides under the section Local Business a wide range of business categories that you can implement as part of the contact page or the footer on your website. The information you can fill in includes accepted payment types, phone and fax, address, and opening hours. How Schema Works Schema markup uses div tags that are not displayed on the live website but they rather have the role to inform the search engines with specific informat...

Determining if IT Consulting Services are Right for Your Small Business

Today, most businesses cannot function without technology. Because of the dependence businesses have on technology, the use of information technology (IT) consulting services is valued option for many companies. A small business can varying needs, and a consultant can help them learn and adapt. This article is intended to help shape your decision as to whether or not IT consulting are right for your small business. The Potential Risks & Threats with Technology Especially in the first year of a small business, in the technical department, things can go wrong. Computer glitches can be frustrating and sometimes challenging to troubleshoot internally. Having an IT expert on hand who knows how things work can be crucial during these moments. In the past, technology has taken businesses on new horizons and now, things are very different. The ability to troubleshoot certain computer issues has advanced signifcantly. Assess Your IT Needs With a Consultant After hiring an IT...

Why Google+ is a Must for Small Businesses

 Many entrepreneurs are inquisitive to know whether Google+ can help them. Some of them feel already successful after using Twitter and Facebook hence they don’t see the need for a third social platform. The failures experienced while using Google in the past is among the reasons business owners are still raising questions even after the launch of Google+ . Well, the truth is Google is the leading search engine that is now integrating Google+ social activity with Google Search. Although Facebook has made a name as a social networking company, Google is establishing what some people think is an arduous alternative for small businesses . Below are just some of the cues to get you inspired: The Social Factors are Huge – Google is devoted to being social since it understands social sites generate greater traffic. You will start to see several integration pages among the search results. This trend of building loyalty in the social sense for those using Google+ can easily gain...

Ways Online Press Releases Help Small Business Websites

Press releases are a great way to get the word out. It is used in practically any context that needs to be made public. Press releases are powerful marketing tools, and although people have varied opinions about its efficacy, it is still a primary and major means of making potential customers aware of what you have to offer. In the age of the internet, the inherent benefits of a press release are even more palpable. For small businesses, press releases provide opportunities for growth and success without spending too much. Here are some ways that a press release on the web can help you build your business. Online press releases enhance website traffic . In fact, increasing the number of visitors to your website is a goal easily achieved by a press release provided you include a link to your website. As online press releases are picked up by many websites, interested visitors can simply click on your link and drive traffic towards your site with just a single press release. Now, th...