Righteous Business Blog

Unlike specific strategies that center on social media, search marketing, and content strategy, web presence management applies a comprehensive and more strategic approach to Internet marketing and online brand building. When infused with the incredible growth of social media, the power of SEO (search engine optimization) and PPC (pay per click) advertising, and content marketing, web presence management strategies can change the perspective of Internet marketers and help them truly grow powerful businesses. This, in its own essence, is a strategy culmination of nearly all online touch points or web marketing channels, as well as how they come together to influence engagement, visibility, and brand awareness. A strong web presence requires a combination of creative planning, diligent research, and a thorough execution. Below are some of the primary cornerstones to cultivating web presence management in your company and its culture. SEO/Search Engine Marketing (SEM) The wh...

The past few years have seen an increase in the number of internet users researching on medical practices or seeking to identify different medical practitioners in the world. Local SEO has become an incredible tool for medical professionals marketing their services locally and many have been able to connect with many new clients by simply posting their information online and optimizing the same. Local health and medical professionals, including chiropractors, dentists, physicians, surgeons, and doctors, are just but a few examples that have greatly benefited by simply embracing local SEO and digital marketing to expand their client reach. The Value in Targeted SEO for Marketing Medical professionals are starting to realize the value of using SEO to improve their chances of being found by people searching for the services they offer. The use of keywords for marketing is particularly important as it helps to optimize websites thus improving the probability of being found by clie...

The Internet has provided a free and fair ground for all levels of retail businesses to carry out ecommerce marketing plans. The following components of online marketing are among the most critical that make up a successful ecommerce marketing strategy. A Sound Ecommerce Business Model  Having a business model prior to launching an ecommerce store creates a clearer picture of the resources required as well as the risks involved in the business. A business model incorporates the business vision and mission together with all important tactics involved in the success of ecommerce marketing. A Precise Customer Profile With a clear business model in place, an ecommerce business owner is able to identify the target audience. Customers are the most valuable users of an ecommerce website and understanding their needs with relation to the products on sale earns their loyalty and keeps the business relevant. Deliverable Products An ecommerce store displays all available product...

Local search marketers can capture a lot of quality leads by effectively leveraging Pay Per Click (PPC) advertising. Managing a PPC campaign with Google AdWords can be tricky, but with the right direction, it can be immensely powerful for local business marketing.  To help your local business drive quality traffic and leads to its website using PPC advertising, below are a few key practices to help you make the most of your Google AdWords campaign. Precise Keyword Research & Selection Keyword research and selection is significantly influential to the success of any search marketing campaign. Take the time to conduct a thorough round of keyword research using the Google AdWords Keyword Tool . But what's more than simply choosing the most attractive keywords, is analyzing those keyword by actually searching for them in Google (along with your geo-modifier.) The best tool for keyword research is Google search. By searching your keywords, you'll be able to see exactly...