College Recruiting Giveaways from BookWear®

When it comes to college recruiting giveaways, there are few companies that are doing it right. One of them is BookWear®.

Recruiting effectiveness can be greatly enhanced by a surprise gift that is married to your message. Harvard Business Review states “Surprise is the most powerful marketing tool.”

Recruiting is all about marketing, communications and having a magic sparkle that shows off the shine of your school. Eligible students get flooded with marketing materials, most of it bound for the trash (hopefully, the recycling). One parent stated his daughter received so much recruiting promotion that he decided to keep it all. All gathered, he weighed 43 pounds of materials.

How BookWear® Can Empower College Recruiting Efforts

In a pile of mail BookWear® will get read and opened. Hundreds of recruiters agree with that statement, and it is key to campaign effectiveness. Unlike other college recruiting giveaways, this “book” mails like a thick postcard and has your message and graphics on the cover. It can be a “Welcome” or a “Congratulations on Your Admission” statement to the student. They are compelled to open it because of the surprise. It’s a book, but not really, and what is inside? Your story has never been so intriguing!

When it comes to creating your college recruiting giveaways, choose from 30 gifts to go inside BookWear®. Anything from a compressed T-shirt to a USB drive, a puzzle or a school flag. All with your logo on the gift. Every time the gift gets used your message is remembered. Imagine sending out 1,000 with a T-shirt in them to accepted students. They put them on and there is a psychological conversion to having your logo on their chest. The best advertisement for your recruiting efforts is to have 1,000 accepted students out walking among their peers promoting your brand.

Tell a good story on a surprising package and you will get results. You can design the “book” or we’ll do it for you. The testimonials page has photos of others’ book covers that may help in brainstorming ideas for your own design and message. We can mail the books to your list for you or ship them direct to you.

Recruiting effectiveness is more important than ever in this era of tight budgets. 650 colleges use BookWear® for recruiting, orientation and other communications. Many order it repeatedly like University of Georgia (16,000 to 21,000 a year for 8 years) or USC (4,500 per year for 8 years) or Oberlin (4,500 per year for 14 years). It works and it’s fun!! Make that the spirit of your campaign and you will be remembered!

Creative Tips to Promote Jobs & Career Opportunities

HR teams and recruiters can get creative in how they promote jobs and career opportunities for their businesses. There's so much more to take advantage of than using only Craiglist.com, Indeed.com, or SimplyHired.com.

 In this blog post, we are going to share with a few creative tips to effectively promote jobs and recruit the people that will be the best fit for your business.

Promote Jobs via Social Media

The people who are most passionate and respectable of your business are likely those who follow your brand on various social media networks. One of the best ways to promote a job offering is to make it known on social media. This will help bring more awareness to the people and prospects that offer the most value to your organization. What's more than just sharing a new job listing on Facebook, Google+, or Twitter, is investing in some advertising on social media platforms. Although this is currently only applicable with Facebook advertising, you can create an ad that targets individuals with specific interests and demographics.

Make Announcements About New Jobs Within the Organization

Internal word of mouth is one of the most powerful ways to spread the word in the company about job opportunities. Employees of the company will immediately start thinking about the people they know who might qualify for certain jobs that are available. Whether at meetings or business-wide newsletter, make announcements of new jobs is good way to bring more awareness to the opportunities.

Leverage Google Search Advertising

What's nice about advertising on Google Search is that individuals are actively searching specific keywords to find what they are looking for. With Google search advertising (via Google Adwords) you can bid on the keywords that you know your prospects are searching for, such as IT consulting jobs in Seattle or research analyst jobs in Peoria. This is quality advertising exposure that can help you recruit great people in any location around the world.

Go Offline with Your Job Prospecting Efforts

In conjunction with online strategies, get creative with your job prospecting efforts offline. There are a lot of techniques you can use that do not require a hefty investment. One of the most rudimentary, yet effective, is design creative fliers to post around the office (for in-house prospecting) and in other places your ideal job prospects can be found.