Hope by definition is an optimistic attitude of mind based on an expectation of positive outcomes related to events and circumstances in one's life or the world at large. How Long Does One Stay Hopeful in Business? Before I answer this very individual and personal question, let me just say this: I cannot predict the future. No one can. And if someone says differently…then they’re trying to sell you something! In any business, uncertainty and hopelessness is the elephant in the room. Hopelessness and despair are a daily battle for every one of us. I include myself, because I am also a small business owner trying to make it here in L.A. There are so many opportunities here that your life can change tomorrow. Tomorrow! And I have seen it. My next-door neighbor who I have known for 15 years, is in his 50’s and he just landed a regular role on a TV show last month. And his advice is… don’t stop. Don’t give up hope. Keep going and it will work out. But he is the exceptio...
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