New Search Marketing Company Specializes in SEO for Surgeons

Successful implementation of SEO for surgeons is a must. If your surgical practice is not there on the first page of big search engines, then competitor plastic surgeons will be getting all the new patients from searches carried out for procedures you offer.

Attract More Patients With Higher Visibility

Over 78 percent of people use the Internet when they’re searching for local businesses or services. That’s really a huge amount of people that you would want for your practice to get in front of when they’re searching for a specific procedure. Surgeon SEO, if done in a proper way, can get in right in the front of this group of highly interested potential patients.

With SEO for surgeons and securing the covenanted top spot on the page one of Google or Bing, you can garner 65-75 percent of the clicks for each and every search that’s being done for procedures you offer.

Surgeon SEO for Both Organic & the Local Maps Section Of Google

You must aim for two spots in order to rank high on the search engines. They are organic and the maps section. If you’re not there in any one of these prominent sections, then you won’t attract any traffic and would lose huge potential revenue from new patients that use the Internet to find surgeons.

Unique Content Marketing Strategies

Today's standard of SEO for surgeons is all about high quality content that answers all specific questions your prospective patient wants answered before they a surgeon.

When you can answer these questions in detail using unique content marketing strategies, you’ll instantly gain more authority in Google, and equally important trust and credibility in the searchers perceptions.

Proven SEO Strategies and Resources for Surgeons

The specialized strategies for SEO for surgeons are implemented by Optimized Surgeons experienced team that has years of hands on experience in this field, so rest assured, we can easily get your practice on the top of the first page for most of your niche keywords.

Are You Struggling With Your Website Rankings?

In the past, we’ve spoken to dozens of surgeons who’ve hired best SEO firms but have failed to achieve promised rankings, traffic, and new patient volume.

At Optimized Surgeons, we’re confident that our SEO methods and strategies will definiteily help you attain and RETAIN your high rankings for all your procedures in your locale.

Optimized Surgeons hands on approach is definitely a pleasant surprise for many surgeons, as they are not used to this kind of personalized and result oriented service with previous firms.

Optimizing Surgeons Locally

Optimized Surgeons helps to ensure your practice appears right at the top of Search Engine Result Pages (SERPs). They offer the understanding and experience on how to successfully get your practice on important local business directories, such as Yahoo Local and Google+ Local.

When to comes to plastic surgeon SEO, Optimized Surgeons team will create informative and complete business profiles for your practice. They will help you increase your online visibility. The pictures and images of your website can be ranked as well, thus further allowing patients to easily find your website over your competition.

Overall, a comprehensive SEO for surgeons strategy will achieve the following results for your practice:

• Drive more traffic to your site
• Improved brand identity and online reputation
• Increased patient referrals
• Establish your practice as a leader in its market
• Increased local market share

To learn more about the plastic surgeon SEO services at Optimized Surgeon, click here and educate yourself about the types and approaches of SEO for surgeons.

5 Essential Ecommerce SEO & Website Optimization Tips

The importance of website optimization and SEO for ecommerce companies is becoming more important every day. With increasing use of the Google search to find specific products, ecommerce SEO and website optimization has become one of the most powerful and relevant ways of getting your business known.

Below we go into specific detail on how you can leverage the power of ecommerce SEO and website optimization, and in the right manner.

1. Choosing the right keywords for ecommerce SEO

The one thing that most people don't understand is how plausible or long it may take to actually rank for product-related keywords. Ecommerce companies must ensure their ecommerce SEO efforts are focal, and not spread to thin. In short, the average ecommerce company is not going to rank for "t-shirts," but it might be able to rank for "custom neon t-shirts" in time. Establishing focal goals and expectations is critical for any ecommerce SEO strategy.

2. Making sure that keywords are used correctly

Keyword optimization is a central part of ecommerce SEO, and the process needs to be taken very mindfully. Like mentioned above, the first thing that has to be addressed is the selection of the righty keywords. These have to be very closely related to the service or product being offered on the website.

It's typically best option is to go for less keywords rather than more when performing keyword optimization on a website.. An ecommerce site that's chosen to target 5-10 keywords for SEO, is likely to attain better rankings compared to a site that has over 50 keywords for its SEO strategy. The fact that this approach makes other aspects of SEO much easier (such as content generation) is also worth noting.

The other aspect of keyword optimization is the fact that the keywords have to be strategically located throughout the website. Some of the locations in which they have to be include in the page title, the meta description, and page copy, such as headers, body copy, and linking. In addition to that, it's wise to have the primary keyword targets within the first few sentences of page copy to achieve timely results.

3. Careful selection of anchor text for your links

The other issue you need to keep in mind while doing ecommerce SEO for your company is how to select your anchor text properly, especially when doing internal linking. The quality of the anchor text will play a role in determining the quality of the internal links, and this will in turn have an effect on SEO. The anchor text needs to be related to the content of the site, rather than being ambiguous. For instance, you could opt to use one of the keywords or related phrases as the anchor text, as opposed to generic anchor text like "click here."

4. Eliminating broken links and HTML errors

One of the things that always have an negative effect on the page rank of any website is broken links, especially when those links are linking pages within the same website. To avoid this, it’s always a good idea to be proactive in reducing the incidence of broken links. There are a number of applications that can be used to verify all the links within a website automatically, and you could subscribe to one of these.

The fact that they do it fast means that even if you have a large website, you can closely keep an eye on all the internal links, and correct any broken ones. In addition to enhancing ecommerce SEO, this also makes it easier for your customers to get around by eliminating pesky HTML coding errors.

5. Quality SEO link building

One of the most effective ways of increasing the authority, and more importantly, ranking of your ecommerce is by building links from other sites. However, you need to be careful with how this is done, since there are many risks when making mistakes.

Ideally, you should only build links from sites that are thematically related to your website. For instance, if your doing ecommerce SEO for an automotive parts website, you would need to make sure that most of the links leading to your online store have something to do with the automobiles, parts, and related topics.

These are just a few of the things that might need to be done in order to improve your company's ecommerce SEO efforts. However, these are very potent and esstential tips to keep in mind and so should never be ignored.

One way of making sure that all the above are addressed is by searching for the best ecommerce SEO company that meets your businesses needs, style, and budge restraints. Although ecommerce SEO services come at expense, some companies tailor custom packages based on the unique nature of the SEO project. With quality ecommerce SEO services, a professional company is likely to do all the above and more in a very effective way.

Tips to Defining Your Company's Website Optimization Strategy

Website optimization is an Internet marketing strategy that goes beyond traditional practices of SEO (like on-site keyword optimization and off-site link building) for greater search engine exposure. Website optimization also focused on aspects of conversion rate optimization (CRO).

So in addition to SEO, your company's website optimization strategy needs to focus on creating an intuitive interface, providing optimal usability, and performing smoothly and efficiently - all in an effort to maximize the value and potential of visiting traffic.

In essence, developing a cohesive website optimization strategy for your company respects both SEO and CRO. However, every website optimization strategy is unique. Members of the company need to determine the strengths and weaknesses of the website, which will help to define the purpose and objectives behind the company's website optimization strategy.

Usability & User Interface

The user interface (or "UI") and usability of your company's website is the foundation for success. Optimizing both the UI and usability of the website lays the groundwork to ensure visitors have a meaningful (and hopefully memorable) experience on your website.

UI centers on the design and layout of the website. The color scheme, graphics, logo placements, images, and other design elements should be parallel to the company's brand. Additionally, these elements should also be aligned with other marketing materials and advertising campaigns, such as print media.

The usability of you company's website focuses on the navigational structure and overall experience users have while on your website. Usability emphasizes the logical and even psychological aspects of how users interact with a website. For this reason, usability testing is often an ongoing project in website optimization. Some of the most common test (also used for UI) includes multivariate testing, A/B split testing, and eye-tracking studies.

Optimized Conversion Funnels & CTA's

To make the most of your website's traffic, it's important to define certain conversion funnels along the with calls-to-action (CTA's) that help facilitate those funnels. For instance, if you have page on your website that's ranking well and receiving a lot of organic search traffic, you'll want to implement the CTA's and desired funnel in which you want users to take to convert.

This will often depend on the nature of what your company has to offer. If you're operating an ecommerce store, the "Add to Cart" button along with other incentivizing offers like discount codes, free shipping, and the price of the item all need to prominent on the product page. However, if you're offering consulting services, you'll need to prove your company's value with exceptional copywriting and insightful content like case studies, articles, and white papers.

Website Performance

An often overlooked aspect of website optimization is the speed in which pages load on the website. Slow loading pages can result in poor usability and high bounce rates. As a result, a website could be losing potential conversions because of its choppy rendering.

Slow website load speed typically stems from cumbersome HTML coding structures and robust media files. For instance, huge image and video files, robust nestled tables, and Flash media (which is also bad for SEO and website crawlability,) can lead to choppy rendering. An HTML web developer, technical SEO and website optimization company are all sources that can pinpoint these issues and help offer solutions to overcome them.

How Google+ Will Influence Your SEO & Web Presence Optimization Strategy

Google's "Search Plus Your World" was unveiled to help make search results more personalized and relevant to users. Search Plus Your World centers on Google+, Google's emerging social media platform. And it's all having a profound influence on SEO and web presence optimization.

It sort of works like this... 

When a Google+ user adds a person or business to their circles, that person or business has some degree of influence over the user's search results.

For example, lets say I add the Trek bikes page to my circles. Trek often makes Google+ posts about their new bike models. One of their most recent posts was about their new "Trek Concept 7" (a popular triathlon bike.)

So when I go to Google and search for the "Trek Concept 7," Google will display their recent Google+ post about this particular bike. Because I have Trek in my circles, and because my search was very keyword relevant to their recent Google+ post, I am shown these unique, socially-influenced results.

This a serious game changer for business and brands with an online presence. In essence, the more people that have a certain brand or business in their circles, the more influence that brand or business will have over their search results. It's evolving the SEO and search marketing playing field like never before.

Leverage Google+ and Expand Your Web Presence

So how do you start leveraging Google+ to expand your web presence and increase your SEO potential?
Below I share with you a few tips to help you get started.

• Set-up your Google+ business page and populate the page as thoroughly as you can. This includes the visual elements (main banner and profile image) that reflect your online brand.
• Frequently post (shoot for daily post) relevant content that educates, informs, and/or inspires your followers.
• Join relevant Google+ communities and be active in those communities by sharing good content.
• Reach out and encircle influencers (authoritative people who are relevant to your brand) as well as other related business and brands.
• Promote your Google+ presence on your website and other social media platforms

By becoming an early adopter on Google+, your SEO and web presence optimization efforts will only be magnified in the future. Jump on-board now and start building an authoritative presence that will soon shape the search results of your Google+ followers.

4 Typical SEO Mistakes That You MUST Avoid

Do you sometimes feel like your SEO effort is simply not working for you? Well, before you give up on SEO altogether, you should find out if you are committing some major mistakes that are jeopardizing your entire SEO strategy.

There are so many people who make serious mistakes that end up lowering their ranking instead of boosting the website's ranking. Read some enlightening information on the typical SEO mistakes that people make which have a negative effect on website optimization and attaining high keyword rankings.

1. Selecting multiple addresses which link to your website(canonical issues): Many people make a great mistake when they create multiple links that lead to different versions of a similar webpage. The best practice is usually to choose a single link and ensure that all your back links are coming from this link. Spreading your back links makes it difficult for the search engine to choose a single canonical web address, which it can link to your website. Simply choose just one URL link and focus on it. If there are other URLs you need to link to, then consider establishing a 301 redirect on all these URLs that points to your main web address. Just make sure that Google is aware of your main web address/URL.

2. Making use of too many keywords: This is a mistake that so many people use, which ends up creating spam. Popular search engines hate this habit of stuffing specific keywords in your website. You must avoid repeating keywords in the Meta tags and page copy. In fact, keywords in these tags should only be used once. The other place where you should be careful about the way you place your keywords is in the content. The number of times you should place keywords in content will depend on its size. However, as a rule of thumb, always place keywords in the first and second sentence, 3 to 4 times within the body and once in the end. There are so many things to consider on proper keyword placement but ideally the secret is to avoid keyword stuffing.

3. Not being very cautious on link building: There are many SEO firms out there, which can offer you link building services. However, you must be very careful because some of these SEO firms, especially the local ones, are known to post links on sites, which have been blacklisted by Google and considered as spam. If you form any association with such a site by linking to it, you will be working on lowering your website’s ranking. For this reason, make sure you understand where your links are going to be posted.

4. Implementing flash introductions: Many search engines are not really able to translate flash sites and give them a proper ranking. A flash introduction can be really attractive and unique to customers but it might not do much in your SEO strategy. To avoid this, get rid of that flash introduction so that Google can effortlessly and adequately crawl your website. This is likely going to improve your ranking.