Righteous Business Blog

There is search engine optimization (SEO) and social media but what is "web presence management?" Web presence management is a more strategic and holistic approach to internet marketing and online brand building. How so? Consumers interact with businesses online via different methods. Consumers are searching, socializing and generally browsing about the web through many different portals. These activities are being done on thousands of sites, social media and search engines. Web presence management helps to ensure that potential customers are exposed to a given brand through various means during their online exploration. The Evolution of Web Presence Management The practice of web management has evolved significantly over the years due to the power of search engines and web optimization. This practice culminates all digital marketing channels and online touch points and how they merge to influence visibility and brand awareness. A strong perception of diligent res...

Just a few years ago, it was a must of businesses to be listed in the Yellow Pages. However, the once popular Yellow Pages are being replaced by more cutting edge marketing channels - many of which are digital. And although the Yellow Pages are striving to keep up with the times, businesses are looking for more effective marketing solutions that offer greater bang for the buck . One of these solutions is search engine optimization (SEO). In essence, SEO services are replacing the Yellow Pages. Below are several reasons why this shift is taking place. Accessibility The Internet and its many search engines (primarily Google) is highly accessible. In addition to being accessible on a global scale, the Internet is accessible on various devices, such as mobile. Given modern technological advancements in how we seek solutions for our needs, searching the Internet is paramount - especially for local needs. As a result, SEO is dominant force that both local and global busin...