How to Optimize Your Plastic Surgery Practice for Better Rankings

Are you a surgeon who is finding it difficult to get the desired success results and rankings in Google search? Perhaps your investing in plastic surgeon SEO services but still can seem to attain top exposure for your surgery practice keywords?

If yes, then you may be lacking something in your plastic surgery SEO strategy. In short, you or your plastic surgeon SEO provider needs to make some changes to be a successful competitor and to set your feet in the marketing playing field.

The best thing is to adopt a plastic surgery SEO strategy in your marketing plan that uses the latest and most effective techniques and practices that are currently working (not the same practices that worked a year or two ago.)

The Value in Revamping Your Plastic Surgeon SEO Strategy

Plastic surgeon SEO can help you in multiple ways. It boosts the credibility of your cosmetic practice, generates the required traffic to your site, ensures an overall presence in many reliable sites, proves your local authority in your practice, and creates a good reputation both at the local and national level.

In the current conditions, many surgeons and medical practitioners have achieved success because of the successful implantation of the SEO. SEO can help you to prove your credibility in your field by promoting your plastic surgery practice in different ways. Below are some simple ways about how SEO can help to improve your traffic.

While looking for a cosmetic surgeon, patients usually go through all the prospects of the practitioners such as their qualification, success rate, reputation, experience, offers, and facilities. And a good SEO enables your site to appear more frequently in Google search engines.

Understanding SEO for Surgeons

If you are experienced, you can do it on your own. Otherwise, you can take the help of plastic surgeon SEO company who provides specialized services in this field. When the best sources for plastic surgery SEO is OptimizedSurgeons.com. They offer strategy consulting and services for surgeons interested in SEO.

Organic SEO for Surgeons

Organic SEO for surgeons helps you in two ways, to get quality traffic in Google’s Organic search results and Google local listings as well. Many medical practitioners go for organic SEO both for local and national business. In both the cases, you need to focus on three factors to boost your traffic: on-page SEO, off-page SEO, and ongoing content creation coupled with social media.

Off-page SEO for Surgeons

As many surgeons are locally based, a citation audit is important to get the attention of the local patients. A citation includes all the relevant information of a plastic surgeon such as the name, address, and phone number. And you should take utmost care to ensure that your citations are mentioned on other reliable and reputed websites. The most appreciated and the common practice is directory listings. Make sure that your citation is short and accurate.

Another important source is link building. Links from other reliable sources are important when Google determines the ranking. Having links from relevant, quality, and authoritative sources eventually fuel Google’s search engine ranking.

You can also promote your medical practice in other social networking sites such as twitter and Facebook. Currently, link with other social networking sites is considered as one of the important strategies to promote any online business.

You can follow all the above tips to get your desired SEO success in your plastic surgery practice. Again, if you outsource your SEO services, find a specialized plastic surgeon SEO company that has experience providing services for plastic surgeons. Let us know if you have any questions or comments below.

The Short SEO Guide For eCommerce Startups

Many online merchants falsely believe that all they have to do to acquire search engine traffic is to simply list hundreds or thousands of products on their websites.

However, in all actuality, the process of optimized an eCommerce website for search engine optimization purposes to secure high rankings, is relatively harder than it is for a traditional blog or a squeeze page.

This is due to the fact that eCommerce sites have an abundance of product pages that are continuously shifting on and off their site as a result of product availability, such as taking down a page for a product that the merchant no longer sells for example. Therefore, you need to be more creative when it comes to formulating an eCommerce SEO strategy.

Implement A Product Reviews Section

Did you know that statistics demonstrate that 70% of online buyers search for reviews before they elect to utilize a product or service? What this entails as far as eCommerce SEO purposes go, is that if you fail to implement a product review system on your site, you are essentially missing out on the opportunity to acquire traffic from those specific search terms. Additionally, a reviews section can lead to user-generated content which keeps your product pages fresh and crawlable, which Google values for SEO.

For example, if your eCommerce store sells custom made iPhone cases, one keyword you could easily focus on by utilizing a product review system is "iPhone custom made cases reviews."

Focus On Long Tail Keywords (And Write A Detailed Product Description)

If you run a eCommerce store that sells handmade clothing, your targeted keywords for your eCommerce SEO strategy should not be short-tail phrases such as "handmade clothing." The reason being is that short tail keywords are significantly harder to rank than it is to rank for a long tail keyword such as "horror themed handmade shirts for sale" or "buy black and white handmade shirt online."

The point being is that you should focus on long tail keywords as opposed to short key phrases because you will be able to rank a page for the specific term significantly easier than the latter. This is where the implementation of a product description section comes in handy. Utilize it as a canvas to include some long tail keywords as well as to provide your visitors with some enticing information.

Don't Neglect Local Traffic

Did you know that big retail chains do local SEO as well? The concept of avoiding the possibility of adopting local SEO as a part of your entire eCommerce SEO strategy is a big mistake. In fact, people enjoy the concept of supporting locally owned businesses. Additionally, people are well aware of the fact that they will be able to receive a product that they purchased online from a locally based business, much faster than that of a mega corporation.

Create A Sitemap

A sitemap is essentially a list of all your web pages. Search engines utilize what's referred to as spiders, robots or crawlers to locate new pages on a website to index. They usually find these pages through links from other pages. If a sitemap is not identified during an initial audit of your eCommerce site, than you need to create on.

However, main pages that are only accessible by forms, connected to videos or flash content, are not seen by the programs that the search engine uses to index new pages. This is where a sitemap comes in. While they don't necessarily improve your rankings on its own, it provides a road map that robots can use to know what to rank in the first place.

Establish A Powerful Social Presence

One of the things you can do to increase the amount of traffic that your website gains is to leverage social media by establishing a strong social presence via the utilization of content marketing. Some of the benefits your store stands to gain by doing this, includes:

• Customer research - You will be able to see what your target demographic cares about the most, their interests, as well as the conversations they have about the things that they like.
• Customer Service - By establishing a social media presence, you will be able to quickly respond to your customer's inquiries.
• Customer Acquisition - Your social media profile will essentially operate as a storefront that you can use to acquire more customers.

For more information on how to build the eCommerce SEO program for your startup, visit Click Centric SEO Company for a wealth of resources and services all focal to eCommerce SEO.

The Marketing Value of Local SEO for Medical Professionals

The past few years have seen an increase in the number of internet users researching on medical practices or seeking to identify different medical practitioners in the world. Local SEO has become an incredible tool for medical professionals marketing their services locally and many have been able to connect with many new clients by simply posting their information online and optimizing the same.

Local health and medical professionals, including chiropractors, dentists, physicians, surgeons, and doctors, are just but a few examples that have greatly benefited by simply embracing local SEO and digital marketing to expand their client reach.

The Value in Targeted SEO for Marketing

Medical professionals are starting to realize the value of using SEO to improve their chances of being found by people searching for the services they offer. The use of keywords for marketing is particularly important as it helps to optimize websites thus improving the probability of being found by clients seeking for medical services.

However, it is important to medical practitioners to narrow down their search engine optimization if they are to achieve an increased ROI. For example, if you specialize in breast augmentation in Boston, it will pay more dividends if only you optimize your keyword in relation to your location.

Rather than using “breast augmentation” alone as your keyword, it is good to know that people in your locality are searching for such services and can only find you with ease if you use, “breast augmentation Boston.” This serves you well considering that search engines have embraced this to help improve internet marketers’ SEO rankings locally.

Understanding the Local SEO Search Market

It is always easier for people searching for medical information to narrow down their search to places that are easily accessible to them. This makes it easy for searchers to contact a doctor whose details have a higher SEO ranking, have authoritative information on the kind of health issue they are dealing with and also one whose previous customer reviews are impressive.

As a medical business, it will be sensible to fine-tune your keywords to the local audience to help ensure that your marketing efforts are effective. This is like a fish dealer who wants people to capture his fish easily. Instead of putting the fish in an ocean, he will put them in a pond thus making it easier for fishermen to capture them with ease.

By using local SEO, surgeons and medical practitioners are able to target only those interested in their services thus eliminating generalities which can hamper effectiveness. Local SEO for surgeons in particular is growing in popularity as digital marketers seek to take advantage of search engines’ ranking techniques.

Start Leveraging Local SEO for Your Medical Practice

As a medical practitioner, you can take advantage of local SEO to target new customers and with professional and satisfying services; you will be guaranteed of client retention and growing influence. Working with a professional digital marketing company will enable medical practitioners to grow their customer base and thus keep them busy service those who come their way.

Local SEO for surgeons and medical specialists is cost effective and rewarding when done professionally. It will allow you as a service provider to lower your marketing expenses, increase your customer base thus increasing your Return on Investment by a huge margin. You only need to work with a professional to help in the selection of the right keywords to be used in the local SEO campaign and the rest will fall into place. Once everything is done professionally, you can rest assured that your site will rank top in the first page and this simply means that people will visit your site in search of solutions to their health problems.

New Search Marketing Company Specializes in SEO for Surgeons

Successful implementation of SEO for surgeons is a must. If your surgical practice is not there on the first page of big search engines, then competitor plastic surgeons will be getting all the new patients from searches carried out for procedures you offer.

Attract More Patients With Higher Visibility

Over 78 percent of people use the Internet when they’re searching for local businesses or services. That’s really a huge amount of people that you would want for your practice to get in front of when they’re searching for a specific procedure. Surgeon SEO, if done in a proper way, can get in right in the front of this group of highly interested potential patients.

With SEO for surgeons and securing the covenanted top spot on the page one of Google or Bing, you can garner 65-75 percent of the clicks for each and every search that’s being done for procedures you offer.

Surgeon SEO for Both Organic & the Local Maps Section Of Google

You must aim for two spots in order to rank high on the search engines. They are organic and the maps section. If you’re not there in any one of these prominent sections, then you won’t attract any traffic and would lose huge potential revenue from new patients that use the Internet to find surgeons.

Unique Content Marketing Strategies

Today's standard of SEO for surgeons is all about high quality content that answers all specific questions your prospective patient wants answered before they a surgeon.

When you can answer these questions in detail using unique content marketing strategies, you’ll instantly gain more authority in Google, and equally important trust and credibility in the searchers perceptions.

Proven SEO Strategies and Resources for Surgeons

The specialized strategies for SEO for surgeons are implemented by Optimized Surgeons experienced team that has years of hands on experience in this field, so rest assured, we can easily get your practice on the top of the first page for most of your niche keywords.

Are You Struggling With Your Website Rankings?

In the past, we’ve spoken to dozens of surgeons who’ve hired best SEO firms but have failed to achieve promised rankings, traffic, and new patient volume.

At Optimized Surgeons, we’re confident that our SEO methods and strategies will definiteily help you attain and RETAIN your high rankings for all your procedures in your locale.

Optimized Surgeons hands on approach is definitely a pleasant surprise for many surgeons, as they are not used to this kind of personalized and result oriented service with previous firms.

Optimizing Surgeons Locally

Optimized Surgeons helps to ensure your practice appears right at the top of Search Engine Result Pages (SERPs). They offer the understanding and experience on how to successfully get your practice on important local business directories, such as Yahoo Local and Google+ Local.

When to comes to plastic surgeon SEO, Optimized Surgeons team will create informative and complete business profiles for your practice. They will help you increase your online visibility. The pictures and images of your website can be ranked as well, thus further allowing patients to easily find your website over your competition.

Overall, a comprehensive SEO for surgeons strategy will achieve the following results for your practice:

• Drive more traffic to your site
• Improved brand identity and online reputation
• Increased patient referrals
• Establish your practice as a leader in its market
• Increased local market share

To learn more about the plastic surgeon SEO services at Optimized Surgeon, click here and educate yourself about the types and approaches of SEO for surgeons.

Schema for Small Business SEO & Website Optimization

Small businesses are usually local businesses. They face challenges in marketing and optimizing their websites for better exposure in the search engines. Fortunately, with Schema and website optimization, you get your business on “the map” and encourage the search engines to rank your business higher in the results.

In order to take advantage of this website optimization technique, you need to make sure when you implement schema onto a website that your contact information and business’ geographic are correctly listed in your website.

Schema.org provides under the section Local Business a wide range of business categories that you can implement as part of the contact page or the footer on your website. The information you can fill in includes accepted payment types, phone and fax, address, and opening hours.

How Schema Works

Schema markup uses div tags that are not displayed on the live website but they rather have the role to inform the search engines with specific information that applies to the chosen schema markup. Listing your business is the most important step. That will inform the search engines about your business’ physical location. A search engine cannot discover on its own that you have a physical location but by creating your local business listing you can inform your potential clients about.

• your contact information
• your hours
• your location
• distinguishing features of you brand
• services you offer

In order to achieve this goal for website optimization, you need to create a listing with both Bing Places for Business and with Google Places. There are also general listing services such as Yellow Pages and industry specific directories and search engines that are worth registering with.

Improved SEO & Website Optimization

A small business is also targeting a local market. For this reason all your SEO and website optimization efforts should be focused on location. Local small business SEO can be improved by using LocalBusiness Schema Markup in order to help the search engines find you and display information relevant to local searchers, your prospective clients.

This is important because people use the internet more and more in order to find local business information. Data such as emails, phone numbers, addresses, business names, and logos are what the prospective clients are expecting to find online. Search engines can easily display all these data if you use the schema markup code to signal them.

Search engines support several marking up formats such as Microdata format, RDFa, and Microformats. In order to work with schema markup you need some basic knowledge of HTML. Depending on your setup, you have to insert some code on your website. Schema markup can be inserted on in line with the existing HTML code on your web pages by using span and div tags. This way you can markup your content like firm name, address and phone number.

Whether you handle your web marketing in-house or work with a website optimization company, schema markup will not be visible to your website visitors but search engines will use it in order to index, retrieve, and display this information to users that make relevant queries. This way you will improve your local small business SEO and website optimization efforts.

For better SERP results it is also important to use location specific keywords and title tags that are location specific. This will improve your search engines results page and will increase the probability that your prospective clients find your small business online.

3 Easy Tips to Leverage Google+ for Your Business's Local SEO Strategy

Google+ is becoming increasingly popular since its launch in the summer of 2012. Although Google+ has been slow to rival Facebook in terms of sheer number of users, Google+ offers incredible potential for local business marketing and search engine optimization (SEO).

If you take a close look at the Google local search results (accompanied by Google Maps and the red pins,) you'll notice the social elements of reviews positioned just under each business listing. In short, this is social media blended with search, and as a result, Google+ Local pages can contribute to local SEO.

3 Tips to Make Google+ Work for Local SEO

If you're local business marketer looking to ramp-up your local SEO efforts, below we share some solid tips to help you make the most of this emerging social platform.

1. Verify Your Local Business 

Once you claim create your company's Google+ Local page, look for the option in the lower right hand corner to "Verify Your Listing." Google will simply send your business's address a postcard with a PIN. Once the postcard arrives, you can enter the PIN on your Google+ Local page and your done.

This easy first step is critical to display to Google that your Google+ Local page and your business is legit place. If you're still lost, check out this page from Google.

2. Optimize & Populate Your Google+ Local Page

Populating your Google+ Local page with optimized and informative content will help increase the page's local SEO value. You may be asking "what do you mean by "optimized content?" Before you upload images and videos to your page, you can actually keyword optimized this media. (Learn how to optimize images for SEO. The same process applies for videos, too.) Additionally, populate your page with as much information as you can. It doesn't hurt to use your SEO keyword targets in the business description, but only do this in a mindful and user-respected manner. Lastly, use the "Links" section to add links to some of your most important webpages and blog posts.

3. Link Your Website to Your Google+ Local Page 

The final step to leveraging Google+ for your company's local SEO strategy is to add link to your website to your Google+ page. This is also Google-recommended option that you'll find while in edit mode on your Google+ page. Here you'll the "Publisher" mark-up to the link (it's generated automatically from the Google+ page) which tells Google that your website is the publisher of this page. In short, this link brings it all together for SEO.

If you're looking to generate better rankings in Google's local search results, these foundational steps are critical to jump start your SEO strategy. If you want more specific tips for using Google+ for SEO (or local SEO in general) visit OIC Group, Inc. a Peoria SEO company that offers a wealth of insights about SEO, PPC, and social media marketing.