Righteous Business Blog

Atlanta Internet marketing company, Captivate Search Marketing, is progressing the ever-evolving art of web marketing by putting search engine optimization (SEO) on the forefront. In essence, the innovative Internet marketing provider in Atlanta has adopted a "search-first" approach to virtually everything it does. Below we take a closer look at how this top-rated Atlanta Internet marketing company known as Captivate Search Marketing is actualizing this mission. It Starts With Search™ Having recently trademarked the phrase It Starts With Search™ Captivate Search Marketing (formally under the entity Webvolution Designs, LLC) reinforces its search-first approach in its new slogan. But what exactly does this mean? Lets take a look at a few examples in how Captivate Search Marketing applies search-first methodology to its comprehensive digital solutions. Website Design & Development Now more than ever, it's essential to have a well-optimized website t...

Unlike specific strategies that center on social media, search marketing, and content strategy, web presence management applies a comprehensive and more strategic approach to Internet marketing and online brand building. When infused with the incredible growth of social media, the power of SEO (search engine optimization) and PPC (pay per click) advertising, and content marketing, web presence management strategies can change the perspective of Internet marketers and help them truly grow powerful businesses. This, in its own essence, is a strategy culmination of nearly all online touch points or web marketing channels, as well as how they come together to influence engagement, visibility, and brand awareness. A strong web presence requires a combination of creative planning, diligent research, and a thorough execution. Below are some of the primary cornerstones to cultivating web presence management in your company and its culture. SEO/Search Engine Marketing (SEM) The wh...

The past few years have seen an increase in the number of internet users researching on medical practices or seeking to identify different medical practitioners in the world. Local SEO has become an incredible tool for medical professionals marketing their services locally and many have been able to connect with many new clients by simply posting their information online and optimizing the same. Local health and medical professionals, including chiropractors, dentists, physicians, surgeons, and doctors, are just but a few examples that have greatly benefited by simply embracing local SEO and digital marketing to expand their client reach. The Value in Targeted SEO for Marketing Medical professionals are starting to realize the value of using SEO to improve their chances of being found by people searching for the services they offer. The use of keywords for marketing is particularly important as it helps to optimize websites thus improving the probability of being found by clie...

The Internet marketing industry is on the verge of a significant movement toward consolidation. After years of developing niche specialties in the industry, many SEM and Internet marketing providers are under pressure from clients to offer a fuller range of services. In short, clients do not want to deal with a bunch of niche website specialists to meet their needs. Many prospects, particularly larger scale brands, want companies that can support a number of specialties , such as web design , SEO, copywriting, and Pay Per Click, to name a few.. Internet Marketers Moving Forward In order to meet this challenge, there will be two options for companies in the SEM and Internet marketing industry. The first one will be mergers by small companies to form larger, more viable entities. Such an approach will work for companies like Havas and GroupM, which offer niche specialties in the web world. The other strategy will be the acquisition of smaller website companies by larger organizati...