Website optimization is an Internet marketing strategy that goes beyond traditional practices of SEO (like on-site keyword optimization and off-site link building) for greater search engine exposure. Website optimization also focused on aspects of conversion rate optimization (CRO) . So in addition to SEO, your company's website optimization strategy needs to focus on creating an intuitive interface, providing optimal usability, and performing smoothly and efficiently - all in an effort to maximize the value and potential of visiting traffic. In essence, developing a cohesive website optimization strategy for your company respects both SEO and CRO. However, every website optimization strategy is unique. Members of the company need to determine the strengths and weaknesses of the website, which will help to define the purpose and objectives behind the company's website optimization strategy . Usability & User Interface The user interface (or "UI") and u...
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