Showing posts with label business niche. Show all posts
Showing posts with label business niche. Show all posts

8.12.2014

The Neon South Carves Niche in Custom Printed Neon Tank Tops

The Neon South has become an extremely popular (and righteous) online brand over the years, mostly due to its approach in carving a niche in custom printed neon tank tops and other stylish apparel. The Neon South’s tank tops are geared to particular audiences, especially that of today's younger, more creative generations.

What makes the online company successful centers on it's finely-tuned market - The Neon South is devoted to providing customizable tank tops and apparel, especially neon tank tops. Customers can design and customize their finished product, and The Neon South will print the concept on a wide range of outfit options, including t-shirts, neon tank tops, sunglasses, hats, and more.

A Focus on Individuality and Customization

The Neon South company has become so popular because they focus on creating items that express individuality rather than making regular products. The company’s audience of potential clients is formed especially from groups that need to create customizable and unique outfits and tank tops that are not available in any store.

The company stands out by using neon colors on their custom printed tank tops and clothing items. These colors can create bright, unique and exciting accents. This meets the need of today’s youth to emphasis the individuality and originality.

Many spring break groups or college groups like sororities and fraternities, sororities have already benefited from Neon South’s products. These youth groups are particularly interested in experiences at Greek member events, or Spring Break events, where their members wear custom neon tank tops that cater to these special events.

Limitless Creativity & Design Possibilities

Visitors who want to implement their own custom design can use the Design Studio on the website. The Neon South’s website provides an integrated Design Studio where users can select from a variety of design styles and logos to serve as the foundation of their finished product.

More importantly, the Design Studio makes it easy for users to integrate their own pre-made designs on any piece of clothing available. There are many features the make it simple to get creative designing a custom tank top, such as a layer manager, text editor, and clip art collection. Customers can also use many designed listed on the company’s website and make subtle tweaks to call their own.

Additional Options for Custom Tank Tops

Customers can also select from a range of clip art collection including music, comic, hunting clip art images, fishing images, tattoos, religion, and western image collection. Users can also create their own art in addition to using the existing clip art collection. This is available by using the "My Art" option. In addition to neon tank tops, customers of the Neon South can also create their custom hats and tees by using the design studio.

The Neon South company is based in Dallas, where they have a factory employing one manual press and four automatic presses. Their factory is able to printing up to five thousand shirts or tank tops daily. The Neon South has defined its niche in the fashion industry to provide top-of-the-line custom tank tops.

6.02.2014

Taking Your Bloomington Massage Practice to a Professional Level

Being an experienced massage practitioner in Bloomington, IL can be a profitable business. However, establishing a sound business model and the right approach to massage in Bloomington, IL is essential in growing and building an honest (and righteous) business.

In short, taking your Bloomington, IL massage practice to the next level is all about defining actionable goals and determining how you can establish your niche in massage therapy.

Considerations in Building a Massage Business in Bloomington, IL

Below we provide some general yet momentous considerations in taking the leap to build a solid and successful massage business in Bloomington, IL. By actualizing some of these points, you'll soon be able to compete with some of the top destinations for massage in Bloomington, like N8 Touch Massage and Massage Envy Spa.

Define Your Goals as a Massage Therapist

Do you hope to work for a hospital or a company? Do you want to open up your own location? Do you already have a location for your practice and want to branch out to more locations? Identify your goals and continue from there.

Additionally, take some time to assess the various types of massage you're best at. There's a high demand for experienced massage practitioners in Bloomington who can provide sports and rehabilitative massage therapies, as well as other treatments in Swedish massage, deep tissue massage, and hot stone massage.

Each path in massage therapy can be achieved by following a specific road, so you need to be prepared to know what it is you mainly want. Certain massage practitioners are not exactly trying to improve and grow, so they stay where they are in their practice. To take it to the next level, find out which path is going to work best.

Become A Service-Based Massage Practitioner

A great way to continue growing is to head out to chiropractors, hospitals, gyms, dermatologists, hotels, hair nail salons, health care providers, and physical therapists. Make a list of every possible Bloomington, Illinois business of those niches, and schedule an appointment with them to introduce yourself to them. Let them know about what you do and how you can help them who may have customers who need a massage therapist like yourself.

These related Bloomington, IL businesses may be able to partner up with you and even allow you to provide your services at their location as a service-based practitioner, but a more common outcome is for them to let their clients know about you. Don't be afraid to network with other people; you never know who you may be speaking to.

Make The Most Of Each Client

When you land a client, be as courteous as you can be with them to give them exactly all that they want. Each client can give you countless referrals if you provide them with good services. Offer your clients a plan that they could do at home to improve their bodily health. Make an evaluation of their potential health goals. They will be impressed by the education you are providing them, and they will be compelled to give you referrals. Each client can give you the chance to get several additional clients for massage in Bloomington.

Opening a Location in Bloomington, Illinois

A great way to build your business is to establishing a location in Bloomington, IL so people can visit your to get a massage. In the long run, this is a great way to end up having other beginning massage therapists in the Bloomington-Normal area of Illinois follow after you under your name. Of course, you can make your own location and start hiring other people to help you.

Taking your massage practice to a whole new level can be tough if you don't properly invest your time into it. Without good research and taking action, you will lose out on potentially gaining more clients, referrals, and networking. It is best to use the tips above to start growing your business and branch out to continue gaining more business.

6.26.2013

Why Carving Your Market Niche is Critical to Scale Toward Success

Pinpointing the right niche markets for your righteous business is a critical first step before undergoing any major marketing or advertising initiatives.

The fact of the matter is, over 80% of the businesses fail within a year. The main reason for this is choosing to target certain markets that's far to broad or overly-competitive (or saturated.) It is important to take the time to conduct some research, both internally and externally, and choose a niche market that's less saturated and offers an adequate number of potential customers.

One of the ways to figure out the right market for your business to start a business is by deeply narrowing the subsets of target markets you have in mind. This concept is popularly known as "micro marketing" or "niche marketing."

This practice is a good way to evade the competition from big-box companies that seem to dominate most general market spaces. It is also easier to understand your micro market and target customers if you were to concentrate on a specific niche.

In essence, you and your marketing team need to be creative, when it comes to carving a specific niche. The idea of niche marketing is to be a big fish in small lake rather than being a small fish in a big lake. If you still don't have a clue about what we are talking, let's take an example.

Example: Carving a Niche in the "Truck Scales" Market

Take for instance the truck scales market. The market for truck scales is extremely broad with respect to the vast types of truck scales and thus corresponding markets. However profitable the overall market may seem, it could be extremely challenging to establish your company as an reputable authority figure in the general "truck scales" market.

To carve a specific niche in the truck scales market, think about all the possible subsets and specific types of truck scales that you can offer. There's are high demand for portable truck scales, onboard truck scales, axle scales for trucks, truck scales for shipping/retail, as well as truck scales for industrial applications, such as mining.

This is just the tip of the iceberg. You can further narrow some these subsets in the truck scale industry by thinking more creatively. People could be looking specifically for portable truck scale rentals or industrial truck scales for mining which need payload management systems to accompany the scale.

The marketing team needs to really think out of the box. Finding out a specific niche is not that hard. Do your research on the Internet and you can surely find a lot of specific niches in order to effectively compete and establish yourself as one of the players in a niche market.

Keep in mind that some market niches don't necessarily exist. They have to be created by means of identifying the requirements and needs of the people. By better understanding the wants and demands of people you understand your target audience, you can pinpoint various specific niche markets to position your business.