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Showing posts with the label brand building

5 Vital Components of a Successful Website Re-Design

While every web designer has a different approach when it comes to website re-design, many top website design professionals have a common list of essential components and steps in the process. Although many seem obvious, these elements define some of the things that users expect in today's savvy digital age in order to use a website with ease. A website re-design usually goes beyond upgrading the website with a new look and feel. It’s an opportunity for many businesses to reposition their online brand and conversion funnel to better increase sales/leads and overall profitability. If you're undergoing a website re-design, or thinking about revamping your site, then stand behind these 5 vital web design components to ensure a successful process and exceptional outcome. 1. SEO-friendly Coding When it comes to HTML and developing the sites back-end, it's important that the website design (or developer) understands at least some of the important basics of SEO-friendly ...

Web Presence Management: A New Approach to Online Brand Building

There is search engine optimization (SEO) and social media but what is "web presence management?" Web presence management is a more strategic and holistic approach to internet marketing and online brand building. How so? Consumers interact with businesses online via different methods. Consumers are searching, socializing and generally browsing about the web through many different portals. These activities are being done on thousands of sites, social media and search engines. Web presence management helps to ensure that potential customers are exposed to a given brand through various means during their online exploration. The Evolution of Web Presence Management The practice of web management has evolved significantly over the years due to the power of search engines and web optimization. This practice culminates all digital marketing channels and online touch points and how they merge to influence visibility and brand awareness. A strong perception of diligent res...