Righteous Business Blog

When it comes to college recruiting giveaways, there are few companies that are doing it right. One of them is BookWear®. Recruiting effectiveness can be greatly enhanced by a surprise gift that is married to your message. Harvard Business Review states “Surprise is the most powerful marketing tool.” Recruiting is all about marketing, communications and having a magic sparkle that shows off the shine of your school. Eligible students get flooded with marketing materials, most of it bound for the trash (hopefully, the recycling). One parent stated his daughter received so much recruiting promotion that he decided to keep it all. All gathered, he weighed 43 pounds of materials. How BookWear® Can Empower College Recruiting Efforts In a pile of mail BookWear® will get read and opened. Hundreds of recruiters agree with that statement, and it is key to campaign effectiveness. Unlike other college recruiting giveaways, this “book” mails like a thick postcard and has your message an...