Righteous Business Blog

For years, cyclists faced a tough choice: pay premium prices for the latest models or risk buying secondhand bikes with unknown histories. BikeExchange, one of the world’s largest cycling marketplaces, is rewriting this narrative with an innovative approach that bridges the gap between affordability and reliability. By partnering with hundreds of retailers globally, the platform offers brand-new bikes from previous years at prices rivaling used markets – complete with manufacturer warranties and 14-day return policies. The strategy capitalizes on inventory cycles in the $77B global cycling industr y. As manufacturers release new designs annually, BikeExchange’s network of hundreds of retailers uses the platform to clear previous-year stock – including high-performance road bikes, gravel models, and e-MTBs – at discounts up to 55%. Let's put it into perspective. A 2024 Trek Fuel EX 9.8 that retailed for $6,499 new, for example, recently appeared on the platform for $3,899, while ...