Starting a new plant-based business venture, expanding products or service offerings, or launching a new vegan product are just a few occasions when a business owner needs to consider all aspects of their marketing strategy. Compared to traditional businesses, vegan businesses have some special requirements and unique needs when working with PR strategies, content marketing, and other marketing efforts. Harness the Power of the Vegan Community It should go without saying that your plant-based business marketing strategies lie within the vegan community. Everywhere you go, there's an active community of vegans, either on social media channels like Facebook groups or online forums. Pinpoint the pain points, challenges, and what solutions are lacking. For example, you may find that majority of people in a local community went plant-based for athletic recovery benefits. You try tailoring your content strategy to highlight relevant products that align with their interests. For instance,...
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