Being a lawyer is a complex profession. And not all cases is pro bono. In more cases often than not, attorneys need to creatively market and advertise their practice to earn their keep. Here are some tips on how to better market your practice. If you are a personal injury lawyer (or are an attorney for a reputable personal injury law firm), and have limited funds to market your practice via television, radio or with print media, then the web will be your powerhouse channel to generate new cases. Here we shed light on a few sure fire ways to up your law firm's marketing game. Assess Competition in Your Practice Areas First you have to assess the competition in your given practice areas. In addition to seeing how your practice stacks-up and gathering insights, see what makes you different from them. Once you have that all sorted out make use of the information you have extracted to your advantage. Take for example, servicing a particular target audience or type of cases wi...
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