5 Marketing Best Practices for Vegan Businesses

Starting a new plant-based business venture, expanding products or service offerings, or launching a new vegan product are just a few occasions when a business owner needs to consider all aspects of their marketing strategy. Compared to traditional businesses, vegan businesses have some special requirements and unique needs when working with PR strategies, content marketing, and other marketing efforts.

Harness the Power of the Vegan Community

It should go without saying that your plant-based business marketing strategies lie within the vegan community. Everywhere you go, there's an active community of vegans, either on social media channels like Facebook groups or online forums. Pinpoint the pain points, challenges, and what solutions are lacking. For example, you may find that majority of people in a local community went plant-based for athletic recovery benefits. You try tailoring your content strategy to highlight relevant products that align with their interests. For instance, if you specialize in selling athletic performance products like Vega Sport protein powder, tailor content that resonates with your community, like "best protein powder for endurance athletes."

Try Vegan Influencer Marketing

Instagram, Pinterest, Facebook, Snapchat, TikTok, Twitter, YouTube, and independent blogs have thousands upon thousands of vegan influencers. Every single day they are trying new products, talking about them, and recommending vegan products ranging from specific foods to plant-based protein powders and everything in between. In turn, vegan businesses can use influencers who have large social media followings to help amplify their brands and drive traffic to their websites, increase their brand awareness, and generate sales.

Experiment with Sponsored Content

Sponsored content is where you pay another website, publisher, or brand to create and distribute media (e.g. a blog post) promoting your vegan business. It has been around for a long-time in print publications, but it’s becoming quite trendy for digital marketing. In addition to related brands and blogs, vegan influencers can be leveraged for sponsored content to promote brands and products. Sponsored content includes many things, such as in-depth blogs, video reviews, and photos. Take caution that sponsored content is authentic and that the publisher does not make it obvious that they are being funded to push a brand. For instance, sponsored reviews should appear honest and relatively unbiased. One brand the executes this well is Glow Bar London, a CBD store based in the UK.

Find Your Voice

One of the biggest reasons that small plant-based brands grow into popular food conglomerates is because the brand and company as a whole have a clear voice on where it stands on important societal issues. These issues, which factor into the bigger picture of operating a vegan business, including environment, social justice, health, diversity, animal welfare, etc. Your business should need to take a stand on everything, but you must stand a stand on something. Determine where you stand, and bake these morales into everything that you do. For instance, you may find you have a niche in products like vegan protein powders without stevia and can use this to promote products to those who dislike stevia.

Cultivate Vegan Company Culture

Vegan business marketing doesn’t stop with your customers. Depending on the size of your business, your staff is equally important in making sure your message is aligned and properly conveys your vegan/vegetarian offering. Educate your employees about the campaigns, goals, and objectives of the business, and make sure they're well trained to know how to answer tough questions, handle distribution, and keep the gears churning righteously.

You can also support vegan businesses by buying them coffee.

How Personal Injury Attorneys Can Better Market Their Practice

Being a lawyer is a complex profession. And not all cases is pro bono. In more cases often than not, attorneys need to creatively market and advertise their practice to earn their keep. Here are some tips on how to better market your practice.

If you are a personal injury lawyer (or are an attorney for a reputable personal injury law firm), and have limited funds to market your practice via television, radio or with print media, then the web will be your powerhouse channel to generate new cases. Here we shed light on a few sure fire ways to up your law firm's marketing game.

Assess Competition in Your Practice Areas

First you have to assess the competition in your given practice areas. In addition to seeing how your practice stacks-up and gathering insights, see what makes you different from them. Once you have that all sorted out make use of the information you have extracted to your advantage. Take for example, servicing a particular target audience or type of cases with a particular personal injury lawsuit (e.g. Automobile Accidents.)

Next is to check out your competition’s web site and try to make your firm’s website different from them. Typically, all personal injury attorney’s websites offer similar services and legal solutions. So to be different, highlight a specific type of injury or illness where you have vast experience on and expertise. By doing this you are also increasing traffic to your website and optimize your exposure to search engines.

Implement Web Marketing Strategies

Search Marketing

Take note that you can make use of Google AdWords to advertise your practice rather easily and quickly via search engines. This advertising platform makes use of keywords so make sure to put in the right words to attract people.

Because potential clients for personal injury attorneys typically search Google and other search engines for legal information and services, search marketing channels like AdWords are highly effective. We also suggest exploring SEO and content marketing, as these channels are highly effective for personal injury attorneys.

For example, Apolinsky & Associates, LLC is reputable wrongful death and personal injury law firm in Atlanta. They regularly publish informative blog posts surrounding the various legal areas they specialize in. Take a look at how these Atlanta personal injury attorneys are doing it by visiting AA-Legal.com.

Off-site Content Marketing

Another option is public relations, through free press releases, public interviews, articles and presentations. These materials can also be used in the website to show how the law firm or local personal injury attorney is an authority on a particular subject. Remember search engines love new content.

Public Relations

Another means of marketing your practice is being “out there”. By joining causes and organizations that is associated with a particular focus would be putting the firm and the attorney’s name in the public eye. You can also do public service campaigns like the hazards of asbestos in the workplace. These efforts will help you among other personal injury attorneys and law firms to appear more credible.

Legal Associations & Directories

The importance of promoting one’s practice is very vital to one’s success. It is good to join popular legal directories and associations such as Lawyers.com, Martindale.com and AVVO.com. This is an easy, effective and affordable way of advertising on the internet and promotes your services.

Social Media Marketing & Advertising

Another way of promoting your law firm is through social media marketing and advertising. A lot of businesses nowadays are making use of social media to market their services. Most social media platforms have built in data analytics tools to track progress and success of their ad campaigns. Some famous social media platforms are Facebook, Twitter, LinkedIn and many more.

Finally, keep in mind that it is better to be in touch with a smaller group of people several times than to be in touch with a large number of people a few times. By exposing yourself to a smaller group on a regular basis will show your availability to them thereby making them remember you more when the need for a personal injury attorney arises.

Money may be the number one factor in marketing one’s practice but there are ways that you don’t need to spend so much. In this age of technology, there are a lot of ways to make your practice known. You just have to be ingenious.

What's the Best Video Transfer Service to Convert VHS to DVD?

Technology had an amazing transformation in the last few decades. When it comes to video transfer service, from manual formats like VHS to digital format like DVD, it is amazing. But how do we scale back to VHS and convert the old to the new?

Converting our old VHS home video tapes is a wonderful thing to do. Keeping those memories forever is what you intended on in the first place. Look back at your children’s first steps or the old dog you used to have and really treasure your past.

Making the investment to convert VHS to DVD them gives you easy access to show your friends and share online or just to watch at home when you remember wonderful times of your life – a wonderful feeling of taking a walk down memory lane. So, how do we go about doing this?

1. Specialized Video Transfer Shops

Specialized video transfer shops who are proficient in converting VHS to DVD is one of the best ways to get all your memories converted to digital. Local specialists have the most options available to you. They have all the equipment they need to not only bring your videos to life digitally but also enhance the videos original quality.

VHS was not made to last, so as time goes by, their quality decreases. Specialists enhance the quality by ridding the video of film grain or dust particles from showing up, they can also correct the color of the videos for you so it looks way more pleasing to the eye. For instance, one local video transfer company based in Atlanta, Current Pixel, not only provides VHS to DVD conversion services, but also custom editing based on customer's needs.

In a nutshell, these experts can stabilize the image quality for you. This saves you a lot of time and know how. So, if you want quality, look up your nearest local specialist. They have many formats available, or you can request a USB along with your DVD. Keeping a copy on your PC is great. This makes it a ton easier to upload your memories online to share with your friends and family.

2. VHS to DVD Conversion Services

There are many shops out there that offer a service to convert from DVD to VHS such as Wal-Mart or Costco from their photo departments. Only thing is their service is limited. They can convert many formats to DVD, but they do not have any of the image enhancement options.

They also do not work with VHS tapes longer than 2 hours. They do have the plus side of a delivery service once the conversion is completed. The downside is it takes up to 3 weeks to arrive at your door. Another pro for this option besides saving you your own time is that they can make you a music video of your highlights and even add chapters to your DVD.

3. Do It Yourself

There are a few ways in which you can convert your own VHS tapes to digital. It still isn’t a free option, depending on the equipment that you have but will save you money. Just know, this is a project you will have to devote a lot of your time to! The number of tapes you have, take longer to do but will also save you a lot of money. But the reward is well worth the effort. There are a few methods you can do this with, but also the quality will not be as great as letting the pros enhance the quality for you. If you have one of those VCR and DVD player combo machines then you have one way to convert video yourself.

If you don’t have one, you might be lucky enough to find one on eBay or any second-hand websites. Another option if you already have a VCR, is buying an RCA audio/video cable and a standalone DVD burner. The process is still simple, you connect the RCA cable from the output of the VCR into the RCA input of the DVD burner. You can find everything you need online. You could even connect your old camera into the DVD burner as if it were the VCR to get the same results.

These are your best options for saving all your old memories, by saving I mean keep forever. Since VHS tapes degrade with age, you could lose all that footage if you don’t do something about it. Save your memories, you have seen how easy it is. Even if you don’t have that much money to spare, then your only cost will be your time. And your time is definitely well worth it.

Image sourced at CurrentPixel.com

5 Best Wetsuit Brands for Triathletes

If you’re a triathlete, then you’re probably well aware of the importance of having a quality wetsuit. But with many different brands to choose from, it can be difficult to know which wetsuit brands are the best and which are lower quality manufacturers.

To help clear the air, we’ve distilled five of the best triathlon wetsuit brands that reliably outperform the rest of the market in terms of quality, performance, durability, and longevity. For additional resources and more top picks for the best triathlon wetsuits, visit this roundup at bettertriathlete.com.

1. Roka Wetsuits

As a longstanding sponsor of IRONMAN triathlon events, Roka produces some of the most high-end triathlon wetsuits. Worn by multiple professional triathletes, Roka’s Maverick wetsuit series are known to be some of the fastest and most innovative options available. They offer several patented buoyancy profiles, depending on the model, enabling the fastest body position possible. And all of Roka's wetsuits use a patented "Arms Up" technology that's designed for triathlon-centric freestyle swimming. Learn more by visiting Roka.com.

2. TYR Wetsuits

TYR is a pack leader in the triathlon space that pushes the envelope with all products it makes, especially wetsuits. The TRY Hurricane, which comes in several categories and sleeve/sleeveless styles, is the brand's flagship triathlon wetsuit. They offer superior comfort and uninhibited flexibility in the water, and mindfully-designed quick release ankle cuffs make wetsuit removal a breeze. There's no wonder why TYR has been a decades-long innovator in tri wetsuits for all abilities. Learn more by visiting TYR.com.

3. ORCA Wetsuits

Unlike other triathlon wetsuit brands that have one or two tri-specific models, ORCA offers the widest range of men's and women's wetsuits for all calibers of triathletes and swimmers. From high-performance options for elite-level athletes to more budget-friendly options for beginners, ORCA has an impressive collection of many models to choose from. ORCA is a brand that's well known for its unparalleled fit, exceptional mobility, and superior buoyancy. Learn more by visiting ORCA.com.

4. Blueseventy Wetsuits

Since 1993, Blueseventy has been a rising star in the triathlon wetsuit space. The company pushes innovation in its products and pays particular attention to detail in its design. Today, Blueseventy is a top-rate brand that's well known for its Helix series for full-blown triathlon racing, as well as its Thermal Reaction line for cold water conditions. While these are not the cheapest wetsuit options, they offer pro-caliber performance that will last for many years. Learn more by visiting blueseventy.com.

5. XTERRA Wetsuits

While other brands cater to the greater swimming world, XTERRA is a brand of wetsuits that specializes specifically in triathlon. For this reason, they've carved a niche in making some of the best triathlon wetsuits that have a reputation for swim speed performance, amazing comfort, and overall value. Based in San Diego, this American brand is worn by some of triathlon's most elite. In addition to a top-quality triathlon wetsuit, when you go with XTERRA, you get the best in customer service and support. Learn more by visiting XTERRAwetsuits.com.

These are some of the best wetsuit brands for competitive triathletes. Whether you're planning to race Ironman Michigan or the Chicago Triathlon, a wetsuit is a great investment that will help you come race day. 

Next to having a good triathlon bike, aero triathlon helmet, and a pair of running shoes, having a wetsuit is a huge difference-maker for both training and racing. Sure, there are other brands on the market and many of which offer more affordable price points. But when it comes to performing your best during the swim, you can’t go wrong with any of these brands.

Atlanta Internet Marketing Company Spearheads Search-first Approach

Atlanta Internet marketing company, Captivate Search Marketing, is progressing the ever-evolving art of web marketing by putting search engine optimization (SEO) on the forefront.

In essence, the innovative Internet marketing provider in Atlanta has adopted a "search-first" approach to virtually everything it does. Below we take a closer look at how this top-rated Atlanta Internet marketing company known as Captivate Search Marketing is actualizing this mission.

It Starts With Search™

Having recently trademarked the phrase It Starts With Search™ Captivate Search Marketing (formally under the entity Webvolution Designs, LLC) reinforces its search-first approach in its new slogan. But what exactly does this mean?

Lets take a look at a few examples in how Captivate Search Marketing applies search-first methodology to its comprehensive digital solutions.

Website Design & Development

Now more than ever, it's essential to have a well-optimized website to be a contender for top search rankings. In employing search-first practices to website design and development, Captivate Search Marketing addresses vital SEO-friendly elements to ensure its clients' websites are geared for success.

Factors like website load speed, HTML, Javascript, structured data markup, on-site content, conversion touch points, usability and engagement variables are all taken into consideration when constructing a site. These elements, when properly addressed and optimized, establish the foundation for a successful future in SEO.

Social Media Marketing

The next most important online assets aside from a company's website is its social media profiles. Here too the search-first approach can lend to strategic implementation in how these accounts are establish and managed.

Take for instance the on-page SEO elements of a company's Facebook, Twitter, LinkedIn, or Pinterest page. These elements, ranging from the profile's URL naming convention to its description, can facilitate greater efficacy for SEO.

Captivate Search Marketing applies a data-driven strategy to bring these elements to the surface, audit their current status, and optimize accordingly. As a result, clients can often realize greater success leveraging social media as an Internet marketing adhesive for stronger and more sustainable rankings.

Online Reputation Management

The search-first approach couldn't be more applicable to an important component known as online reputation management. Take for instance the typical "Google" the company name scenario, common among prospective vendors and customers. The Google search results will often dictate the company's reputation, based on reviews, the top rankings sites, and the content on those sites.

Just one of may testaments of how this Atlanta Internet marketing agency
has helped its clients take ownership of page one of Google.

Captivate Search Marketing takes a proactive approach in helping customers shape their online reputation by owning positive sentiment on the first page. Associated with search engine optimized social media profiles and other top ranking online assets, the Atlanta Internet marketing company help businesses and brands take ownership of the search engine results that reflect their name and keywords. This proactive approach to online reputation management also helps mitigate the impact of any negative reviews that may arise.

In addition to proactive reputation management, Captivate Search Marketing also helps businesses respond to negative reviews and content associated with their name. While this can be the most challenging project to tackle, the company is well-versed in helping businesses and brands properly respond, address, and outrank any negative correspondence associated with its clients.

Content Marketing

Parallel to Captivate Search Marketing's data-driven yet creative approach to undertaking comprehensive Internet marketing programs, content marketing remains highly SEO oriented while seeking to achieve a number of objectives.

From blog posts, videos, press releases, and other forms of media, the content marketing team of Captivate Search Marketing leverages keyword data along with layers of creativity and the client's personality to help execute purposeful content marketing campaigns.

Contact Top SEO Company in Atlanta

Captivate Search Marketing has emerged as one of the top SEO companies in Atlanta as a result of its impeccable customer service, outstanding results, and honest, straightforward approach to working with businesses in Georgia.

To learn more about this Atlanta SEO company, visit its website at CaptivateSEO.com, or follow the address, location, and phone number below to get in touch with a representative of the company.

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
Phone:(404) 953-2406

Map of Captivate Search Marketing in Atlanta, Georgia:

Custom Divot Repair Tools as Business Promo Items?

When it comes creative promotional items for businesses, resonating with your target audience is essential. Golfers among one of the most widely approachable populations when it comes to such marketing efforts. One of them most righteous promo item ideas we've found is using custom divot repair tools that are branded to whatever business, function, or purpose fits the bill.

But not just any custom divot repair tools. We're talking about the Mark Mender. If you have not yet heard about the world class divot repair tool called the Mark Mender and what amazing features it has to offer, then read on as we righteously dish it out.

Introducing Custom Divot Tools from Mark Mender

When it comes to leveraging the most unique and standout promotional items for golfers, there is good reason why the Mark Mender custom divot tool and ball marker is a major win.

Unlike conventional divot tools, the Mark Mender is a four-prong, multi-purpose device that uses a spring-loaded squeeze mechanism. This enables golfers to effectively repair their divot with meticulous care and with a layer of gratification and satisfaction.

Designed around an easy poke-and-pinch technique, the Mark Mender is able to repair divots without uprooting the greens. It's design and feel makes it far more original compared to other customizable divot repair tools. And because the Mark Mender is so highly regarded for its multi-functional capabilities, it has been touted as one the best promotional items for golfers.

Unlike Any Other Divot Repair Tool

What makes the Mark Mender so unique and innovative is its 4-in-1 functionality. The Mark Mender offers golfers far more than just an awesome ball mark repair tool. The handy device also serves as one of the best cigar holders. (And not like those cheap, unreliable cigar holders that attach to your golf cart.) We're talking a sharp, stainless steel cigar holder that you can carry with you as you approach the green to put.

But that is not all. The Mark Mender also acts as the perfect grip rest, enabling you to keep your golf grips dry from the dewy grass. The device is also affixed with a magnetic ball marker which is common on most other divot repair tools. The difference being: the magnetic ball mark is the component on the divot repair tool that's customized. So every time a golfer removes the ball mark to prepare for his or her putt, they'll see and remember the logo or graphic that's identified with your design.

In essence, there are few promotional golf items like the Mark Mender. If you want to make a statement virtually every time your target audience prepares for his or her putt, the this custom divot repair tool is sure-fire win.

A Divot Repair Tool That Greenskeepers Love

When it comes to fixing divots on the green, the Mark Mender's design makes it impossible to misuse and do damage to the greens. For instance, conventional divot tools (that use the basic 2 prong design), promote a natural tendency of lifting up around the divot. This actually uproots the grass of the green, causing damage that can take several weeks to heal. If you've ever noticed brown spots on the greens, then you'll be more mindful to know that this is simply the result of mindless divot repairing.

The Mark Mender divot repair tool is uniquely designed to mitigate mindless divot repair and minimize damage to the greens by fixing ball marks with proper technique. And while doubling as the ultimate cigar holder and magnetic ball marker, the Mark Mender is the hands-down the professional's choice among golf promotional items. See for yourself what renders the Mark Mender as a world class, custom-made divot repair tool. Leverage the best promotional golf item that can be fully customized to your company, brand, cause, or event.

Personalized Mark Mender Divot Repair Tools

By providing personalized promotional golf items at wholesale prices, you can customize your own Mark Mender divot tool for a number of branding, marketing, and advertising purposes. Whether you’re in need of promotional golf items for your business or want to introduce something unique to your arsenal of trade show swag, the Mark Mender offers practical golf promotional items that are both creative and appreciated among recipients.

And with a low minimum order on custom divot tool orders at wholesale pricing, you may discover the Mark Mender divot tool to be your reliable promotional golf gift for more than just one campaign or occasion. Not only is great for promotional golf items, but many other applications ranging from groomsmen golf gifts to tournament giveaways.

Don't settle for run-of-the-mill promotional golf items that end up lost and forgotten about. Try testing the waters with a unique and compelling instrument and take advantage of the Mark Mender golf ball divot repair tool.