College Recruiting Giveaways from BookWear®

When it comes to college recruiting giveaways, there are few companies that are doing it right. One of them is BookWear®.

Recruiting effectiveness can be greatly enhanced by a surprise gift that is married to your message. Harvard Business Review states “Surprise is the most powerful marketing tool.”

Recruiting is all about marketing, communications and having a magic sparkle that shows off the shine of your school. Eligible students get flooded with marketing materials, most of it bound for the trash (hopefully, the recycling). One parent stated his daughter received so much recruiting promotion that he decided to keep it all. All gathered, he weighed 43 pounds of materials.

How BookWear® Can Empower College Recruiting Efforts

In a pile of mail BookWear® will get read and opened. Hundreds of recruiters agree with that statement, and it is key to campaign effectiveness. Unlike other college recruiting giveaways, this “book” mails like a thick postcard and has your message and graphics on the cover. It can be a “Welcome” or a “Congratulations on Your Admission” statement to the student. They are compelled to open it because of the surprise. It’s a book, but not really, and what is inside? Your story has never been so intriguing!

When it comes to creating your college recruiting giveaways, choose from 30 gifts to go inside BookWear®. Anything from a compressed T-shirt to a USB drive, a puzzle or a school flag. All with your logo on the gift. Every time the gift gets used your message is remembered. Imagine sending out 1,000 with a T-shirt in them to accepted students. They put them on and there is a psychological conversion to having your logo on their chest. The best advertisement for your recruiting efforts is to have 1,000 accepted students out walking among their peers promoting your brand.

Tell a good story on a surprising package and you will get results. You can design the “book” or we’ll do it for you. The testimonials page has photos of others’ book covers that may help in brainstorming ideas for your own design and message. We can mail the books to your list for you or ship them direct to you.

Recruiting effectiveness is more important than ever in this era of tight budgets. 650 colleges use BookWear® for recruiting, orientation and other communications. Many order it repeatedly like University of Georgia (16,000 to 21,000 a year for 8 years) or USC (4,500 per year for 8 years) or Oberlin (4,500 per year for 14 years). It works and it’s fun!! Make that the spirit of your campaign and you will be remembered!