5 Essential Ecommerce SEO & Website Optimization Tips

The importance of website optimization and SEO for ecommerce companies is becoming more important every day. With increasing use of the Google search to find specific products, ecommerce SEO and website optimization has become one of the most powerful and relevant ways of getting your business known.

Below we go into specific detail on how you can leverage the power of ecommerce SEO and website optimization, and in the right manner.

1. Choosing the right keywords for ecommerce SEO

The one thing that most people don't understand is how plausible or long it may take to actually rank for product-related keywords. Ecommerce companies must ensure their ecommerce SEO efforts are focal, and not spread to thin. In short, the average ecommerce company is not going to rank for "t-shirts," but it might be able to rank for "custom neon t-shirts" in time. Establishing focal goals and expectations is critical for any ecommerce SEO strategy.

2. Making sure that keywords are used correctly

Keyword optimization is a central part of ecommerce SEO, and the process needs to be taken very mindfully. Like mentioned above, the first thing that has to be addressed is the selection of the righty keywords. These have to be very closely related to the service or product being offered on the website.

It's typically best option is to go for less keywords rather than more when performing keyword optimization on a website.. An ecommerce site that's chosen to target 5-10 keywords for SEO, is likely to attain better rankings compared to a site that has over 50 keywords for its SEO strategy. The fact that this approach makes other aspects of SEO much easier (such as content generation) is also worth noting.

The other aspect of keyword optimization is the fact that the keywords have to be strategically located throughout the website. Some of the locations in which they have to be include in the page title, the meta description, and page copy, such as headers, body copy, and linking. In addition to that, it's wise to have the primary keyword targets within the first few sentences of page copy to achieve timely results.

3. Careful selection of anchor text for your links

The other issue you need to keep in mind while doing ecommerce SEO for your company is how to select your anchor text properly, especially when doing internal linking. The quality of the anchor text will play a role in determining the quality of the internal links, and this will in turn have an effect on SEO. The anchor text needs to be related to the content of the site, rather than being ambiguous. For instance, you could opt to use one of the keywords or related phrases as the anchor text, as opposed to generic anchor text like "click here."

4. Eliminating broken links and HTML errors

One of the things that always have an negative effect on the page rank of any website is broken links, especially when those links are linking pages within the same website. To avoid this, it’s always a good idea to be proactive in reducing the incidence of broken links. There are a number of applications that can be used to verify all the links within a website automatically, and you could subscribe to one of these.

The fact that they do it fast means that even if you have a large website, you can closely keep an eye on all the internal links, and correct any broken ones. In addition to enhancing ecommerce SEO, this also makes it easier for your customers to get around by eliminating pesky HTML coding errors.

5. Quality SEO link building

One of the most effective ways of increasing the authority, and more importantly, ranking of your ecommerce is by building links from other sites. However, you need to be careful with how this is done, since there are many risks when making mistakes.

Ideally, you should only build links from sites that are thematically related to your website. For instance, if your doing ecommerce SEO for an automotive parts website, you would need to make sure that most of the links leading to your online store have something to do with the automobiles, parts, and related topics.

These are just a few of the things that might need to be done in order to improve your company's ecommerce SEO efforts. However, these are very potent and esstential tips to keep in mind and so should never be ignored.

One way of making sure that all the above are addressed is by searching for the best ecommerce SEO company that meets your businesses needs, style, and budge restraints. Although ecommerce SEO services come at expense, some companies tailor custom packages based on the unique nature of the SEO project. With quality ecommerce SEO services, a professional company is likely to do all the above and more in a very effective way.