7.24.2013

Best Websites to Find Solid IT Jobs With Reputable Tech Companies

The Information Technology (IT) industry offers wide range of opportunities, but finding a desirable job in IT can be a challenge. In addition to defining your niche in the IT profession, it's not easy pinpointing reputable IT companies that are locally-based in your area, in addition to hiring young talent.

IT graduates that are willing to relocate have a greater chance of finding an IT job, and one that will keep them happy. Regardless, it's important to know where to look. Whether you're seeking a gig in business IT support, corporate IT consulting, strategic computer networking, or on-site IT staffing, below we highlight three great websites that maintain regularly updated job listings from some of the most reputable IT companies in the industry.

TechCareers.com

TechCareers.com is a highly-acclaimed, community-based website that enables prospective IT employers to connect with job seekers. The community aspect of TechCareers.com helps facilitate networking opportunities while building quality relationships.

IT job seekers can search the website's constantly updated database to discover precise opportunities spanning from IT consulting, business solutions, and IT support. Users can also connect with IT employers that are focal to engineering and niche topics not directly defined as "tech companies." What's also neat about TechCareers.com are the "Career Portfolios" - which allow job seekers to showcase their professional achievements.

ITJobs.com

As one of the most popular websites to find a wide range of IT careers available, ITJobs.com contains a wealth of information about various jobs available in the IT profession. The website's simple user interface makes it easy for IT job seekers to browse with ease. Users can browse opportunities by job category, which is broken-down into specific areas of the IT support and consulting profession, such as: network systems, client/server, Internet/intranet/extranet, applications consulting, and software testing, to name a few.

Other handy features found at ITJobs.com are the site's Post Resume option, which makes it easy for IT companies to find potential employees that meet their needs. The Links section of the website is also robust with many different resources and businesses spanning from local computer repair shops to other job listing websites. This can help job seekers do some outreach to relevant companies that spark their interests.

ITJobsWeb.com

Although ITJobsWeb.com is still be erected and has yet to reach its fullest potential, the website showcases a full spectrum of IT careers available for recent graduates with little professional experience. In the left hand navigation, you'll see that you can search IT jobs by type, making it easy to pinpoint the niche you want to pursue.

ITJobsWeb.com also enables job seekers to post their resume for potential employers to check out. Additionally, you can search for IT jobs with companies based in certain geographic areas. So whether you're seeking an IT staffing agency in New York, a local computer repair company, or an IT consulting company in Bloomington, this site makes it rather efficient to do so.

Do you know of any good website to find jobs and careers in IT consulting, support, computer repair, and more? Let us know in the comments section below.

7.09.2013

The Basics of Facebook Advertising for Righteous Businesses

Facebook advertising is an option with seemingly endless advantages for businesses. As one of the top social media platforms, Facebook can be used to not only increase the number of 'Likes' to a webpage, but also for generating highly-qualified leads and increasing sales volumes.

The popularity and, therefore, power of Facebook makes it an avenue for business marketing that must not be ignored. Some have been able to enjoy amazingly high click through rates from the ads placed on Facebook. However, experiencing results like this require the right approach.

Learn To Measure Campaign Success First

Many of those who fail at Facebook advertising do so because they fail to establish the Key Performance Indicator, or KPI, for their campaign first. Your KPI is basically the goal of the campaign, which varies greatly between businesses, but can be accomplishes such as, earning more 'Likes' to a webpage, getting more squeeze page opt-ins, or simply obtaining more new customers. Once established, the KPI will serve as the foundation of your Facebook advertising campaign and dictate the presentation and purpose of each ad.

Use Only Highly Targeted Ads

Facebook is not only a great advertising outlet because of its popularity, but also because it allows marketers to target their ads with a remarkable amount of precision. This is because a great deal of info is provided on demographics and user interests, insight which has proven to be a very powerful tool for businesses. Although it is true that the more refined ads are the less impressions they get, highly targeted ads on Facebook generally have higher conversion rates.

Avoid Side-Column Facebook Ads

Some marketers look at the side-bar ads on Facebook and think they present a prime advertising opportunity. However, it is a well-established fact that these ads suffer low click-through-rates. This is because Facebook users log on to socialize and are not interested in shopping. The low clicks these ads get, along with the fact that there are more effective ways to advertise on Facebook, make them an utter waste of time.

Soft Selling Proves More Effective

Since users of Facebook go there to advertise and not to shop, hard selling is not a good approach to use. It is much easier to gain the attention of the audience with insightful copy that has real meaning for them. Earn their respect by positioning yourself or your company as a knowledgeable authority. Think about the benefits you can offer your audience and use that information to get noticed.

Use Facebook's Power Editor to Fine Tune Ads

Once your KPI is ready and your soft selling copy is done, it is time to fine-tune the ad so that it can be as effective as possible. Facebook's Power Editor is the best way to accomplish this. The tool can be found on the left side of the Facebook Ads Interface. Simply click on it, and then click on 'download'. All of your ads will get migrated to the interface, allowing you to easily manage just about all aspects of your ads.

Use Facebook Feed for Advertising

Side-column ads might prove to be highly ineffective, but advertising in Facebook feeds gives the highest click-through-rates. This is the option that you should select for posting your soft selling, fine-tuned content to Facebook if you want the greatest marketing success.