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Showing posts from April, 2013

5 Steps to Accurately Price Your Consulting Rates

Determining consulting services rates has been one of the challenges that many professionals face. This is due to inexperience as well as lack of proper guidance in accurately determining consultation rates . Whether offering an hourly rate or a flat rate services, it is your responsibility to work ascertain your services before making the final step towards your services. In addition, first-time customers may feel nervous about paying a huge project fee, preferring, as an alternative, to pay by hour. Determining an hourly rate for your consultancy services may provide a fair as well as consistent rate to most your clients. The question is how do you set your consulting charges? Before deciding on how much you should charge a client, you need the following things: a paper, pen, and a calculator. After getting the following above prerequisite materials, follow the below instructions. Step one: Based on Forbes research on how to set your hourly consulting services, you start...

Tips for Leveraging SlideShare for Lead Generation

Whether on social media or any other avenue, marketing campaigns require visual elements if you want to generate more leads. SlideShare allows you to make use of visual elements and maximize your leads. Here are some tips to help you make the best use of SlideShare. Make use of well written SlideShare content which targets the   right audience You must present yourself as an expert in your industry or in the topic in which you are sharing with the targeted audience. Look for great topics which are fresh and can attract a large number of new readers. Even though most of your SlideShare content should be based on your core topic, you should also write content that targets a different audience but is fresh and exciting at the time. Be very keen when creating the title slide This acts as your headline and is the one that is going to catch the user’s attention. The very first slide should be readable and perfectly designed. If you present to your audience a topic that is cat...

How Google+ Will Influence Your SEO & Web Presence Optimization Strategy

Google's "Search Plus Your World" was unveiled to help make search results more personalized and relevant to users. Search Plus Your World centers on Google+, Google's emerging social media platform. And it's all having a profound influence on SEO and web presence optimization . It sort of works like this...  When a Google+ user adds a person or business to their circles, that person or business has some degree of influence over the user's search results. For example, lets say I add the Trek bikes page to my circles. Trek often makes Google+ posts about their new bike models. One of their most recent posts was about their new "Trek Concept 7" (a popular triathlon bike.) So when I go to Google and search for the "Trek Concept 7," Google will display their recent Google+ post about this particular bike. Because I have Trek in my circles, and because my search was very keyword relevant to their recent Google+ post, I am shown these...

5 Essential Practices for Mobile SEO

It is evident that mobile use continues to expand and increases in value. Each year, there is an article that explains to organizations different ways of getting the best from mobile platforms. Besides, every year, such an article becomes exceedingly essential. Below are the five essential mobile SEO practices. 1. Responsive web design – This forms an important part in the world of mobile website optimization . Responsive web design creates a fantastic user experience. It helps to simplify the process of accessing and reading a website. Therefore, you do not need to scroll down too far before finding the relevant text. With a SEO-friendly website design in place, Google finds it easy to crawl your content. If creating a responsive web design becomes hard because it cannot fit well with your organization, you may come up with a different mobile website or even use a separate gadget specific HTML. 2. Social media integration - It is essential to have social buttons on the mob...