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Showing posts from March, 2013

20 Simple Website Optimization Tips for Small Business Marketers

One thing you have to understand when it comes to increasing search traffic is that website optimization doesn't do any good if people are not looking for your products and/or services. When performing website optimization for your company, the very first thing you have to do is research and select the right keywords to optimize your website. From then on, you can start optimizing your website for meaningful results. Once you have your keyword targets all lined up, you can the get to work on your website. Below are 20 simple website optimization tips to help you optimize your website : 1. You can never be smarter than the search engines so always focus on doing the right thing. Quit trying to trick the search engine by stuffing keywords in your site and repeating content. 2. Select 5 to 20 keywords and focus on only those in the entire website. When you choose specific related keywords, you will not only get a high volume of visitors but also quality visitors. 3. Plac...

Creative Tips to Promote Jobs & Career Opportunities

HR teams and recruiters can get creative in how they promote jobs and career opportunities for their businesses. There's so much more to take advantage of than using only Craiglist.com, Indeed.com, or SimplyHired.com.  In this blog post, we are going to share with a few creative tips to effectively promote jobs and recruit the people that will be the best fit for your business. Promote Jobs via Social Media The people who are most passionate and respectable of your business are likely those who follow your brand on various social media networks. One of the best ways to promote a job offering is to make it known on social media. This will help bring more awareness to the people and prospects that offer the most value to your organization. What's more than just sharing a new job listing on Facebook, Google+ , or Twitter, is investing in some advertising on social media platforms. Although this is currently only applicable with Facebook advertising , you can create an ad t...