As time passes and social networks become more circular than ever, the thought should dawn on business operators and marketers alike that search engine optimization is becoming eerily similar to real marketing . We all know the days of implementing as many keywords as possible into an irrelevant piece of content hoping to achieve higher rankings. Those days are gone. Now search marketing all about getting social and sharing worthwhile content with a desired audience. People are searching in their World We live in a great big World, but for the most part we stick to our small, personal circles. Google + holds a lot of cards in determining how a business can rank. Though not super new, Google’s Search Plus Your World remains a game changer. The feature, launched in January earlier this year, makes all the social activity on Google + directly valid in terms of search engine listings. It’s up to the user to have their search results tailored personally to them—but who wouldn’t...
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