Where will SEO be in 2013?

The World that Once was, Is, and Will Become

The generation of our grandparents has lived without the Internet, cell phones, and social media for most of their lives. The current generation, labeled the Internet or Net Generation, has been fully immersed and utterly dominated by this technology. They carry it in their purses, school bags, and in their pockets. It’s in their homes, classrooms, and cars. No one knows and understands technology better, or can use it to cultivate and share information faster than ever before. But, what’s next? As we come to understand and speak with technology more and more, does that mean we become less in touch with how to talk to and influence our own kind?

The Ways of the World Tend to Repeat Themselves

Just like the current generation, SEO has become more about speaking with computers, teaching them how to deliver information to human beings through a set of codes or list of keywords. But, like most things in this world, a shift can begin that transforms SEO back into humans reaching out and actually speaking to other humans. It’s important to learn how to become personable like our grandparents, and one of the best ways a SEO copywriter can do that is to write for readers and not for computers.

The Beginning of the Transformation

The Internet is a social place. It is a great way to deliver information at the speed of light all across the world. But not all information that travels on the web is reliable. The best way to reach people is to write quality pieces that are relevant to your audience. These pieces may also hold their integrity and last longer as people recognize their worth and share with others. The use of other social media such as blogs, Facebook, Twitter, Pinterest, Google+, etc are important tools to be utilized as well.

SEO in 2013

Combining the strengths of years of generations, in 2013 SEO can be about this move to start speaking to one another directly again. In the future people will still be using the Internet to gain useful information and SEO copywriters can be the ones to continually deliver it to them.




This blog post was contributed by Aubrie Parth. Connect with Aubrie on Google+.