Google Drive Evokes Content Ownership Concerns

Google Drive is a new product by Google that enables users to upload content to a central platform where others can use and share the content. With all of the other Google products out there, like Gmail, Google Maps, Google Calender, etc, it would be sensible to drop one's DropBox (a similar content sharing platform) for the new Google Drive.

But before you accept this new product by Google, there are some notable implications that you might want to consider. Below is summary of the terms of DropBox and Google Drive (summed up Internet marketer by Jay Dahl.)

So as you can see, any content you upload to Google Drive is essentially theirs. For many businesses (especially those in the SEO and website optimization professions) sharing their information with the big G is not in their best interests.

Google Drive might still serve as a fine product for individuals and personal use. However, these terms are somewhat alarming, are they not?

What do you think?

The Essence of Pinterest for Your Righteous Business Strategy

Social media sites have evolved from simple networking and friend sharing platforms to major marketing tools. As a result, businesses off all types are taking advantage of the immense popularity and marketing potential that these sites have to offer.

A rising star in the line-up of social media players is Pinterest. Launched in 2010, Pinterest has grown to peak the interests of many people. The rich media-based social platform has grown at an alarming 4000% over the past six month alone. Furthermore, Pinterest has shown a greater influx of traffic over other social media sites like Google Plus and YouTube.

The astounding growth of Pinterest must not go ignored, even by the small business marketers. Now rated the 3rd most popular social media network on the Web, Pinterest offers a unique platform that helps brands build awareness and customer acquisition.

The Power Behind Pinterest

Pinterest centers upon the sharing of interactive media, primarily images and videos. The essential purpose of the site is to provide a user-centric platform where people can distribute and share content that they like.
Similar to Facebook, this concept is offers a wealth of opportunity for righteous business marketers.

Exposing quality content to the masses (particularly creative infographics and customer-focused photos) can result in greater brand awareness for all types of companies. And what separates Pinterest from other social media sites, is its simplicity. There are no conversations and news-feeds - just sharing the goods.

Evoking the Pins of Your Target Market

Although many marketers are quick to assume that Pinterest is just another big business platform for major brands, the social sharing site offers opportunities for all. By enabling marketers to create a virtual pin board surrounding a specific theme of choice, Pinterest allows even local boutiques and small businesses to show off their content.

Pinterest allows marketers to really drill down on the interests of their target market. For a target audience of righteous business professionals, marketers can distribute eBooks, diagrams, and flow charts, all with notes that highlight important points throughout the content. For fasion-savvy shoppers, marketers can publish images of their latest clothing lines, product videos highlights, and other creative media to attract the eyes of users.

The advantages of this social media marketing platform is that almost any type of business with any type of audience can exploit opportunities. Whether for search engine optimization or purely brand exposure, marketers can flex their creative muscle with Pinterest.

Are You Pinterested Yet?

With Pinterest on the rise, this is on social media site that almost any marketer will want to exploit. Just be sure to brand virtual pin board so users can identify where this great content is coming from. There are also a number of other strategies to using Pinterest for SEO and website optimization. Here, we just want to give you a taste of the righteous business potential of Pinerest.

Why Internet Marketers Need to Ready Themselves for Industry Consolidation

The Internet marketing industry is on the verge of a significant movement toward consolidation. After years of developing niche specialties in the industry, many SEM and Internet marketing providers are under pressure from clients to offer a fuller range of services.

In short, clients do not want to deal with a bunch of niche website specialists to meet their needs. Many prospects, particularly larger scale brands, want companies that can support a number of specialties, such as web design, SEO, copywriting, and Pay Per Click, to name a few..

Internet Marketers Moving Forward

In order to meet this challenge, there will be two options for companies in the SEM and Internet marketing industry. The first one will be mergers by small companies to form larger, more viable entities. Such an approach will work for companies like Havas and GroupM, which offer niche specialties in the web world.

The other strategy will be the acquisition of smaller website companies by larger organizations. Companies like Google, Bing and Facebook will seriously consider acquiring smaller boutiques to acquire the skills they need to meet the emerging needs of their clients.

Examples of Consolidation Movement

BoostCTR is one of the small providers that seem to be making themselves a target for acquisition because of their newly launched enterprise service - ad copy optimization. This program will increase the click through rates hence the return on investment for a search engine. The company is yet to name the big player in which they will be work with, but the company's CEO, David Greenbaum, noted that major search engine providers are looking for more specialized firms that can offer these capabilities.

The main driver behind the expected era of consolidation comes from the pressure from clients and the fact that there is too much fragmentation. Boost, BrightEdge, and Kenshoo are examples of niche providers with unique specializations. Calcalist, an Israeli publication, pointed that the drive towards consolidation is a sign that the website design and Internet marketing industry is entering its maturity phase.

Internet Marketers and website design companies alike are positioning themselves to ensure that the expected consolidation brings better fortunes. From niche web design boutiques to organic SEO firms, the shift is already apparent in many forms of web business.

So what exactly does this mean? Will a re-emergence of full-service ad agencies with core focuses in Internet marketing capabilities be the result?

What do you think? Let us know in the comments section below.