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Showing posts from April, 2012

Google Drive Evokes Content Ownership Concerns

Google Drive is a new product by Google that enables users to upload content to a central platform where others can use and share the content. With all of the other Google products out there, like Gmail, Google Maps, Google Calender, etc, it would be sensible to drop one's DropBox (a similar content sharing platform) for the new Google Drive. But before you accept this new product by Google, there are some notable implications that you might want to consider. Below is summary of the terms of DropBox and Google Drive (summed up Internet marketer by Jay Dahl.) So as you can see, any content you upload to Google Drive is essentially theirs. For many businesses (especially those in the SEO and website optimization professions) sharing their information with the big G is not in their best interests. Google Drive might still serve as a fine product for individuals and personal use. However, these terms are somewhat alarming, are they not? What do you think?

The Essence of Pinterest for Your Righteous Business Strategy

Social media sites have evolved from simple networking and friend sharing platforms to major marketing tools. As a result, businesses off all types are taking advantage of the immense popularity and marketing potential that these sites have to offer. A rising star in the line-up of social media players is Pinterest . Launched in 2010, Pinterest has grown to peak the interests of many people. The rich media-based social platform has grown at an alarming 4000% over the past six month alone. Furthermore, Pinterest has shown a greater influx of traffic over other social media sites like Google Plus and YouTube. The astounding growth of Pinterest must not go ignored, even by the small business marketers. Now rated the 3rd most popular social media network on the Web, Pinterest offers a unique platform that helps brands build awareness and customer acquisition. The Power Behind Pinterest Pinterest centers upon the sharing of interactive media, primarily images and videos. The ...

Why Internet Marketers Need to Ready Themselves for Industry Consolidation

The Internet marketing industry is on the verge of a significant movement toward consolidation. After years of developing niche specialties in the industry, many SEM and Internet marketing providers are under pressure from clients to offer a fuller range of services. In short, clients do not want to deal with a bunch of niche website specialists to meet their needs. Many prospects, particularly larger scale brands, want companies that can support a number of specialties , such as web design , SEO, copywriting, and Pay Per Click, to name a few.. Internet Marketers Moving Forward In order to meet this challenge, there will be two options for companies in the SEM and Internet marketing industry. The first one will be mergers by small companies to form larger, more viable entities. Such an approach will work for companies like Havas and GroupM, which offer niche specialties in the web world. The other strategy will be the acquisition of smaller website companies by larger organizati...