The day after thanksgiving, a.k.a Black Friday, marks the start of the holiday shopping season but for shoppers who'd rather keep it easy there's Cyber Monday. 2010's Cyber Monday generated $1 billion in sales and Volusion social media manager, Matt Winn says it is critical for small businesses to compete with larger, well known retailers this time of year. A red letter day for ecommerce sales, Cyber Monday was started in 2005, basing on the observation that consumers made purchases at work to avail of holiday sales and faster internet connections. Since then, there were marked increases in sales conversions on subsequent Cyber Mondays and small businesses should ensure they get a piece of the pie. With large retailers offering stiff competition, what's a small ecommerce website supposed to do? Determine the discounts you can offer. Customers are going to hunt for the best bargains just like on Black Friday. The more discounts you're offering the more bu...
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